Privacy Policy

At Beshideshi, we are committed to protecting your personal information and respecting your privacy. It is your personal data and we respect that.

This Privacy Policy tells you about how and why we collect and use the personal data which you provide to us or which we collect about you when you interact with us, for example, when you use our website or visit our store.

We want you to be informed about how we use your data, how we keep it secure and your rights.

We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.

You can visit the Site and browse without having to provide personal details. During your visit to the Site you remain anonymous and at no time can we identify you unless you have an account on the Site and log on with your user name and password.

We trust this Privacy Policy will answer any questions you have. But if not, please contact us directly at info@beshideshi.com or use the contact details provided at the end of this Privacy Policy.

It is likely that we will need to update this Privacy Policy from time-to-time by updating this page. We will notify you of any significant changes, but we encourage you to come back and review it from time-to-time.

Ensuring the Lawful Use of Your Data

We will only use your personal data where we have a lawful basis to use it. We will only use your data where: (a) it is necessary for us to perform our contract with you (for example, to fulfill your order); or (b) it might reasonably be expected as part of running our business; and (c) it does not adversely impact your interests, rights or freedoms.

For example, we might use your purchase history to send you personalized offers. We might also combine your shopping history to identify trends and improve our ability to keep up with demand and introduce the right new products for our customers. Please contact us using the contact details provided at the end of this Privacy Policy if you would like further information about this.

We may sometimes need to use data to comply with our legal obligations. One example is to provide details related to fraud to law enforcement agencies. In other instances, we will ask for your consent to use your data, for example, where you sign-up to receive our email newsletters.

Further details regarding our use of your personal information are provided below.

Section 1: What Information We Collect from You and How We Use It

Information we collect about you and how we will use it depends on how you interact with us. For example, you might place an order on our Website, contact us with a question by email or phone, make a purchase, or book an appointment in one of the stores that carry our products. The information discussed below provides some examples of the information we collect about you and how we will use it.

We will collect personal data needed to identify you, such as your name, username, password and date of birth. We will also collect your contact details, such as your email address, telephone number and billing/delivery address. We will use your information as detailed below.

To fulfill our contract with you:

To fulfill your order, for example, by delivering your products to you or to contact you about your order where necessary

Legitimate business purposes:

To allow you to create an account with us
To communicate with you your order or booking, if you have asked a question or sent us a complaint
To allow you to complete any surveys we send you (if you wish to), or to comment on or review our products or services, to help us improve them
To support fraud prevention and detection

Where you consent:

To send you email newsletters to keep you up-to-date about our products, services, and latest offers, which we think will interest you (only where you consent)
To allow you to enter competitions, events, or prize draws run by us

We will use the information you provide when you contact us by telephone, by email, by post or on social media as detailed below.

Legitimate business purposes:

To provide you with the support and customer service you have requested

We may track technical information about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We provide details regarding how we process and use cookies, which can be found in our Cookies Policy. We will use this information as detailed below.

Legitimate business purposes:

To administer and to improve our Website, to ensure it is presented in the
most effective manner for you and to give you the best Website experience and to allow you to participate in interactive features of our Website if you choose to do so
For data analysis, testing, research and statistical statistics to help us to improve our products and services
To keep our Website safe and secure
To make suggestions and recommendations to you and other users of our Website about products or services that may interest you or them
To measure or understand the effectiveness of advertising we direct to you and others, and to deliver relevant advertising to you

We may gather additional information you choose to provide, including your hair color, eye color and skin tone. We will use this information as detailed below.

Legitimate business purposes:

To assist us to provide you with a more personalized beauty experience

You do not have to give us any of the personal data discussed above. But, if you do not provide us with certain information, we may not be able to ship you with the goods and provide the services you have requested from us.

The forms you fill in on our Website will make it clear what information we need to provide the product or service you are requesting and what information you can decide whether to provide. To help us form a better, overall understanding of you as a customer, we combine your personal data, for example, your shopping history.

SECTION 2: SHARING YOUR DATA WITH THIRD PARTIES

The third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

SECTION 3: DISCLOSURE

We may be required by law to share your personal data with the police, administrative authorities or other enforcement, regulatory or Government bodies or if you violate our Terms of Service.

SECTION 4: COOKIES

The acceptance of cookies is not a requirement for visiting the Site. However we would like to point out that the use of the ‘basket’ functionality on the Site and ordering is only possible with the activation of cookies. Cookies are tiny text files which identify your computer to our server as a unique user when you visit certain pages on the Site and they are stored by your Internet browser on your computer’s hard drive. Cookies can be used to recognize your Internet Protocol address, saving you time while you are on, or want to enter, the Site. We only use cookies for your convenience in using the Site (for example to remember who you are when you want to amend your shopping cart without having to re-enter your email address) and not for obtaining or using any other information about you (for example targeted advertising). Your browser can be set to not accept cookies, but this would restrict your use of the Site. Please accept our assurance that our use of cookies does not contain any personal or private details and are free from viruses. If you want to find out more information about cookies, go to http://www.allaboutcookies.org or to find out about removing them from your browser, go to http://www.allaboutcookies.org/manage-cookies/index.html.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

SECTION 5: PAYMENT

If you choose a direct payment gateway to complete your purchase, then Payment Gateway stores your credit card data only as long as is necessary to complete your purchase transaction. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

SECTION 6: Security

We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through the Site, we collect your personal details on a secure server. We use firewalls on our servers. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your password and to your computer.

SECTION 7: YOUR RIGHTS

You have the following rights regarding the personal information we hold about you to request:

Access to the personal data we hold about you (commonly known as a “data subject access request”) including a copy of it;
The correction of the personal information that we hold about you if it is not complete or accurate. But if you hold an account with us, you may be able to do this in certain cases yourself by visiting the Account Information page on our website
The deletion or removal of personal data we hold about you where there is no good reason for us continuing to process it or where you have exercised your right to object to processing (see below);
For our processing of your personal information to be restricted to certain circumstances, for example if you want to establish its accuracy or the reason for processing it; and
To obtain a copy of the personal information you have provided us with and to reuse it elsewhere or to ask us to transfer it to a third party of your choice.

We may ask you for proof of your identity before dealing with your request, as a security measure to protect your data.

Right to Object:

Where we are processing your personal data on the basis of our legitimate interests, you can ask us to stop processing it. We must do so unless we believe we have an overriding legitimate reason to continue processing your personal data.

SECTION 8: CONTACTING US

If you have any queries, comments or requests regarding this Privacy Policy, you have a complaint, or you would like to exercise any of your rights set out above, you can contact us in the following ways:

By email at info@beshideshi.com